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Syllabus
Schedule
Professor
Software
Data
FYA

Text Analysis


A quick introduction to text analysis techniques. We basically concentrate on two families of techniques: qualitative and quantitative. Under the qualitative rubric, we examine various strategies for open-ended coding of textual data, including looking for themes, schemas and categories. As part of this we discuss the grounded theory approach. Under the quantitative rubric, we examine strategies for coding data against a predefined codebook, assessing reliability, and using coded data in statistical analyses. Included here is content analysis.

 

Topics

  • Ethnography and participant observation

  • Text analysis: (a) Grounded theory and (b) Content analysis

  • Coding & measurement

Articles & Books

  • Strauss & Corbin. Basics of Qualitative Research. Sage.
  • Jang, H. & G.A. Barnett, "Cultural Differences in Organizational Communication: A Semantic Network Analysis," Bulletin de Methodologie Sociologique, 44, 31-59, 1994 [PDF] {simple illustration of one kind of content analysis}
  • Gersick, Bartunek & Dutton. 2000. Learning from Academia: The importance of relationships in professional life. Academy of Management Journal 43(6): 1026-1044. [^pdf]
  • Krippendorf, K. 1980. Content Analysis: An Introduction to its Methodology. Beverly Hills, CA: Sage Publications. (entire book)

Tools/Data

  • Spreadsheet for calculating agreement statistics [xls]

  • (optional) EZ-TEXT software from the CDC [html]
  • (optional) Atlas.ti software
 

Homework

Handouts

Optional Reading

Links

 


Send mail to sborgatti@uky.edu with questions or comments about this web site. Copyright © 2008 by Steve Borgatti. Last modified: 11/13/10

 

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