Ethnographic Methods
 
 
Loosely speaking, an ethnography is what you write-up as a result of participant 
observation, where you do a combination of interviewing, observing and perhaps 
working alongside a group that you are studying.  
				  
	
		
		Topics
		
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interviewing  
	- 
	
observation  
	- 
	
qual vs quant  
	- 
	
inductive theorizing  
 
		Handouts
		
		Slides
		
			- Emily's presentation [pdf]
 
		 
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		Readings
		
			- Goodwin, C. Professional Vision. [pdf]
 
			- James Spradley. The Ethnographic Interview. 
			Harcourt Brace Jovanovitch College Publishers. 0-03-044496-9 (whole 
			book)
 
			- 
        Flanagan, JC 1954. The critical incident technique. 
        Pych Bull 51: 28-35. [pdf]
 
			- Sutton, R.I. and A. Rafaeli. 1988. 
			"Untangling the relationship between displayed emotions and 
			organizational sales: The case of convenience stores." Academy of Management Journal. 31(3):461-487. [pdf]  
			
 
		 
		Links
		
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		Bibliography
 
		
		About Ethnographic Methods
		
		
		
			- 
			
Katz, Jack. 1997. “Ethnography’s Warrants.” 
			Sociological Methods and Research 25:391-421.  
			- 
			
Burawoy, Michael 1991. “The Extended Case Method. 
			Pp. 271-300 in Ethnography Unbound: Power and Resistance in the 
			Modern Metropolis. Berkeley and Los Angeles: University of 
			California Press.  
			- 
			
Goldthrope, John H. 2000. “Sociological Ethnography 
			Today: Problems and Possibilities.” Pp. 65-93 in On Sociology: 
			Numbers, Narratives, and the Integration of Research and Theory. 
			Oxford: Oxford University Press.    
			- 
			
Duneier, Mitchell. 2002. “What Kind of Combat Sport 
			is Sociology?” American Journal of Sociology 107: 1551-1576.   
			 
			- 
			
Karen Golden-Biddle and Karen Locke. 1993. 
			Appealing Work: An Investigation of How Ethnographic Texts Convince
			Organization Science, Vol. 4, No. 4 (Nov), pp. 595-616 [^pdf] 
			 
		 
		
		
		Management Exemplars
		
		
		
			- 
			
Barley, Stephen R. "Technology as an Occasion for 
			Structuring Evidence from Observations of CT Scanners and the Social 
			order of Radiology Departments", Administrative Science Quarterly, 
			V31, N1, (March 1986), pp. 78-108.  
			- 
			
Uzzi, B. 1996.The sources 
			and consequences of embeddedness for the economic performance of 
			organizations: the network effect. American Sociological Review 61: 674-698 
			[pdf] 
			(focus on the qualitative bit)  
			- 
			
Orlikowski, W. "Integrated Information Environment 
			or Matrix of Control? The Contradictory Implications of Information 
			Technology", Accounting, Management and Information Technologies, 
			V1, N1, (1991), pp. 9-42.  
			- 
			
Markus, M. Lynne "Electronic Mail as the Medium of 
			Managerial Choice", Organization Science, V5 (1994), pp. 502-527. 
			 
		 
		
		
		Sociology Exemplars
		
		
		
			- 
			
Whyte, W. F. (1955). Street Corner Society: The 
			Social Structure of an Italian Slum. (2nd ed.). Chicago: University 
			of Chicago Press.  
			 
			Whyte describes what became one of the classic studies of 
			qualitative sociology. His study took place in an Italian slum in an 
			eastern city in the late 1930s. He describes some of the forces that 
			shaped people's lives in that context. This book is remembered not 
			only because of his detailed ethnographic descriptions, but because 
			of a methodological appendix in which he frankly, and at length, 
			discusses his ethnographic method. Still relevant today, his 
			description of his learning "on the job" and the ethical issues he 
			encountered in extended fieldwork are a must read for anybody 
			contemplating ethnography in the urban US or any urban society. 
			 
		 
		
		Miscellaneous 
		
      
        - Sackmann, SA 1991. Uncovering culture 
        in organizations. Journal of Applied Behavioral 
        Science, 27: 295-317
 
        - Ryan & Martinez. 
		
  
		
        1996 Can we predict what mothers 
        do?: Modeling childhood diarrhea in rural Mexico. Human Organization 
        55(1):47-57 [pdf]
		
        Gladwin. Ethnographic decision modeling. Sage
		
        Fine, G. A., & Elsbach, K. D. (2000). Ethnography and Experiment 
			in Social Psychological Theory Building. Journal of Experimental 
			Social Psychology, 36, 51-76
		
        Lewis, M. Liar's Poker. An informal ethnographic account 
		of Salomon Brothers during the 80s. 
      
		  
		
		
 
		Send mail to
		
		sborgatti@uky.edu with 
questions or comments about this web site. Copyright © 2008 
		by Steve Borgatti. Last modified: 
		08/11/09. 
		
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