Qualitative methods
A
very quick introduction to qualitative research. Covers basic types of
qualitative methods, and when to use qualitative methods. For a longer
introduction, visit MB
870, a PhD course on qualitative methods.
It should be noted "qualitative" (and its contrast term,
"quantitative") can be applied to both data and analysis. There are
both qualitative and quantitative data, and there are both qualitative and
quantitative analysis methods, and the two can be mixed and matched. Also, the
distinction between quantitative and qualitative methods is fuzzy. Pretty much all quantitative work includes
a great deal of
qualitative inference and interpretation.
Topics
Handouts
Articles & Books
- James Spradley. The Ethnographic Interview.
Harcourt Brace Jovanovitch College Publishers. 0-03-044496-9 (whole
book)
- Krippendorf, K. 1980. Content Analysis: An
Introduction to its Methodology. Beverly Hills, CA: Sage
Publications. (entire book) --
oops, forgot to put this on the syllabus as a required book. so
won't hold you to reading this
- Strauss & Corbin. Basics of Qualitative Research. Sage.
Links
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Optional
- Gersick, Bartunek & Dutton.
2000. Learning from Academia: The importance of relationships in
professional life. Academy of Management Journal 43(6):
1026-1044. [^pdf]
- Jang, H. & G.A. Barnett, "Cultural Differences in
Organizational Communication: A Semantic Network Analysis,"
Bulletin de Methodologie Sociologique, 44, 31-59, 1994 [PDF]
{simple illustration of one kind of content analysis}
- Sutton, R.I. and A. Rafaeli. 1988.
"Untangling the relationship between displayed emotions and
organizational sales: The case of convenience stores." Academy of Management Journal. 31(3):461-487. [pdf] {useful
cautionary tale about what happens when you don't do your
ethnographic homework}
- Jehn, Karen "Ettie". 1997.
A
qualitative analysis of conflict types and dimensions in organizational
groups. Administrative Science Quarterly 42: 530-557. [^pdf]
- Reynolds, P.C. (1991). "Bloody Stumps."
Chapter from Stealing Fire: The
Atomic Bomb as Symbolic Body. Palo Alto, CA: Iconic
Anthropology Press. [pdf]
{fine example of really bad qualitative research}
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by Steve Borgatti. Last modified:
09/10/09 |
