Text Analysis
A quick introduction to text analysis techniques. We
basically concentrate on two families of techniques: qualitative and
quantitative. Under the qualitative rubric, we examine various
strategies for open-ended coding of textual data, including looking for
themes, schemas and categories. As part of this we discuss the grounded
theory approach. Under the quantitative rubric, we examine strategies
for coding data against a predefined codebook, assessing reliability,
and using coded data in statistical analyses. Included here is content
analysis.
Topics
Articles & Books
- Strauss & Corbin. Basics of Qualitative Research. Sage.
- Jang, H. & G.A. Barnett, "Cultural Differences in
Organizational Communication: A Semantic Network Analysis,"
Bulletin de Methodologie Sociologique, 44, 31-59, 1994 [PDF]
{simple illustration of one kind of content analysis}
- Gersick, Bartunek & Dutton.
2000. Learning from Academia: The importance of relationships in
professional life. Academy of Management Journal 43(6):
1026-1044. [^pdf]
- Krippendorf, K. 1980. Content Analysis: An
Introduction to its Methodology. Beverly Hills, CA: Sage
Publications. (entire book)
Tools/Data
-
Spreadsheet for calculating agreement statistics [xls]
-
(optional) EZ-TEXT software from the
CDC [html]
-
(optional)
Atlas.ti software
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Homework
Handouts
Optional Reading
Links
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Send mail to
sborgatti@uky.edu with
questions or comments about this web site. Copyright © 2008
by Steve Borgatti. Last modified:
12/07/10 |