Sample on the
independent variable |
Stupid
Example. You
want to know what problems women face in the workplace, so you
ask women to tell you about problems they have encountered.
Problems. The
outcomes might have been the same for men. No variance on
gender, so can't tell. |
Not even worth talking about |
Sample on the dependent variable |
Stupid
Example. You
want to know what makes a great leader. You select a sample of
great leaders and measure a large series of traits to see what
great leaders have in common.
Problems.
Traits in common may also be shared by non-great leaders. e.g.,
learning that all great leaders have two eyes and a nose doesn't
really tell you anything |
Obtain sample with
adequate variance in the independent and dependent variables |
Standard Research
Example 1
(Cross-Sectional).
Worker happiness and productivity. Measure worker happiness and
productivity in the same survey. If positively correlated,
conclude that happiness makes workers productive
Problems. How
do you know the direction of causality? How do you know a third
variable, such as office decor, isn't determining both happiness
and productivity?
Example 2 (faux
longitudinal). Measure testosterone and dominance behavior
at T1. Measure both again at T2. If increase in testosterone
is associated with increase in dominance, conclude testosterone
causes dominance
Problems. Is
this any better than cross-sectionally correlating testosterone
and dominance at either time period? No. The unit of observation
is change, and this is observed cross-sectionally. |
Lagged Cross-Sectional
Example 1 (lagged
cross-sectional). Measure nutrition intake 12 hours
prior to administering SAT test. If those who ate better also
score higher, conclude that nutrition affects performance.
Problems.
Direction of causality no longer a problem, but no controls for
individual differences. E.g, smarter students might be more
likely to eat well and do better on test. |
Lagged Pre/Post
Example 1
(natural experiment). Administer SAT test. Measure nutrition
intake in next 12 hours. Re-administer SAT test. If those who
ate better improve their score more than those who ate poorly,
conclude that nutrition affects performance.
Problems. Those who ate better might
have done so deliberately to score higher on test.
Example 2 (lagged
pre-post). At T1, administer SAT test and at same time
measure ambitiousness. At T2, re-administer SAT test. If the
more ambitious students improve more, conclude that ambition
affects performance.
Problems. Suppose
the more ambitious students were more likely to be women. Is it
ambition or gender that is accounting for the results?
|