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				 Sample on the 
				independent variable  | 
				
				 
				Stupid 
				  
				Example. You 
				want to know what problems women face in the workplace, so you 
				ask women to tell you about problems they have encountered. 
				  
				Problems. The 
				outcomes might have been the same for men. No variance on 
				gender, so can't tell.  | 
				
				 Not even worth talking about  | 
			
			
				| 
				 
				Sample on the dependent variable  | 
				
				 
				Stupid 
				  
				Example. You 
				want to know what makes a great leader. You select a sample of 
				great leaders and measure a large series of traits to see what 
				great leaders have in common. 
				  
				Problems. 
				Traits in common may also be shared by non-great leaders. e.g., 
				learning that all great leaders have two eyes and a nose doesn't 
				really tell you anything  | 
			
			
				| 
				 Obtain sample with 
				adequate variance in the independent and dependent variables  | 
				
				 
				Standard Research 
				  
				Example 1 
				(Cross-Sectional). 
				Worker happiness and productivity. Measure worker happiness and 
				productivity in the same survey. If positively correlated, 
				conclude that happiness makes workers productive 
				  
				Problems. How 
				do you know the direction of causality? How do you know a third 
				variable, such as office decor, isn't determining both happiness 
				and productivity? 
				  
				Example 2 (faux 
				longitudinal). Measure testosterone and dominance behavior 
				at T1. Measure both again at T2. If increase in testosterone 
				is associated with increase in dominance, conclude testosterone 
				causes dominance 
				  
				Problems. Is 
				this any better than cross-sectionally correlating testosterone 
				and dominance at either time period? No. The unit of observation 
				is change, and this is observed cross-sectionally.  | 
				
				 
				Lagged Cross-Sectional 
				  
				Example 1 (lagged 
				cross-sectional). Measure nutrition intake  12 hours 
				prior to administering SAT test. If those who ate better also 
				score higher, conclude that nutrition affects performance. 
				  
				  
				Problems. 
				Direction of causality no longer a problem, but no controls for 
				individual differences. E.g, smarter students might be more 
				likely to eat well and do better on test.    | 
				
				 
				Lagged Pre/Post 
				  
				Example 1 
				(natural experiment). Administer SAT test. Measure nutrition 
				intake in next 12 hours. Re-administer SAT test. If those who 
				ate better improve their score more than those who ate poorly, 
				conclude that nutrition affects performance.   
				  
				
				Problems. Those who ate better might 
				have done so deliberately to score higher on test. 
				  
				Example 2 (lagged 
				pre-post). At T1, administer SAT test and at same time 
				measure ambitiousness. At T2, re-administer SAT test. If the 
				more ambitious students improve more, conclude that ambition 
				affects performance.   
				Problems. Suppose 
				the more ambitious students were more likely to be women. Is it 
				ambition or gender that is accounting for the results? 
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