Theory Homework
This is a collaborative exercise to be carried out by
teams. The teams are (a) the students in DSIS, and (b) the students in
Marketing.
Start with an observed correlation or relationship
between variables (you do not have to prove they are correlated).
Now, using the methods and criteria of Lave and March
(1975), generate a good theory. Show that it is generative by drawing
some interesting, testable, implications from it.
Now develop an equally good alternative theory that
explains the original observation. Draw testable implications from that
as well.
Finally, design a study that will enable you to test
the two theories and rule one of them out.
See also:
References
Lave,
Charles A., and James G.
March.
1993(1975). An Introduction to Models in the
Social Sciences. New York: University Press of America.
- Chap. 2 [pdf] and Chap. 3 [pdf] |
