Survey Homework
This is a collaborative exercise to be carried out by
teams. The teams are (a) the students in DSIS, and (b) the students in
Marketing.
Start with a theory, derive a simple hypothesis of the
form "X leads to Y" and then create a survey to measure X and Y.
For example, you might theorize that people with
highly desired traits (such as being tall and good looking like myself)
don't need to try as hard to succeed in their vocations, and as a result
don't perform quite as well. So your hypothesis might be that tall
students have lower GPAs than short students, or, more generally, that
GPA declines with height. So the survey should measure height and GPA
(and you are welcome to throw in some control variables such as gender
as well).
To do the survey, you must use an online survey
created by SurveyGizmo. Just go to their website and sign up for a free
student account. Then get a sample of at least 30 students to fill out
the survey online. (Perhaps somebody can lend you their undergraduate
class for this.) When you're done collecting data, do some simple
analysis. Come to class prepared to walk us through the survey and the
analysis.
Make sure to incorporate as many of Dillman's
principles for good survey design as much as possible.
See also:
References
- Dillman, D.A. 2007. Mail and Internet Surveys:
The Tailored Design Method.
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