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Class members present the
research they've been working on all semester. Here is the list of
presentations.
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Zack Edens |
NFL TV Distribution
Patterns
This study examines the
patterns and choices that impact the broadcasting decisions made
by over the air network broadcasters for NFL games in the 2006
regular season. The primary factors explored include geographic,
demographic, industry, individual, and network effects, with
particular emphasis placed on the dynamics of which network
affiliates are outliers and trendsetters, and for what reasons.
Other elements that are examined include the roles and
influences teams and individual players have on the selected
games and how often that impacts which games are aired in which
markets. |
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Theresa Floyd |
Value Perception of Networks - The Influence
of Content of Ties and Self-Monitoring
In this paper, I examine the relationship between network
structure and value perception, with value perception defined as
the overall value that a person perceives in his/her network
related to the achievement of particular outcomes. I then
compare how value perception differs depending on the content of
ties within the network - specifically comparing and contrasting
the value perception of different network structures in
friendship and advice networks. Finally, I examine how
self-monitoring moderates the relationship between network
structure and value perception. |
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Adam Farmer |
Signal Enhancers: The Effects of Discount Levels
and Surprise
This work examines the effects the effects of
signal enhancers on the thoughts and intentions of consumers. It
has been found that the use of signal enhancers effects
consumers’ intentions to buy. This effect demonstrates that if
there is no discount being offered, customers are more likely to
buy an item in the presence of a Signal Enhancer, but that the
absence of a Signal Enhancer works best if there is a fifty
percent discount. This work then goes on to investigate the
moderating effect of the discount and the mediating effect of
the surprise caused by the respective discount. After being
offered a fifty percent discount, consumers act more favorably
toward a lack of a signal enhancer, but the opposite is true if
they are offered no discount (zero percent). |
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Liz Denny |
Fantasy Football Player Analysis for Quarterbacks, Running Backs
and Wide Receivers from 2003 to 2009
Fantasy Football for the NFL has become a very popular hobby and
gambling game over the past 15 years. This paper examines
Fantasy Football statistics from the 2003 to 2009 seasons for
running backs, wide receivers and quarterbacks to identify
trends in individual player scoring. The initial player draft
is a key to having a high scoring roster so factors to predict
future point production for a player based on previous years
data are analyzed. Yearly trends by position are investigated
to determine best positions to draft in early rounds. Trading,
adding and dropping players from the roster throughout the
season is also necessary to maintain high point production from
the team. Week to week data for 2009 is analyzed to find trends
to see if variables can predict high performing players for
future weeks. |
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