Cohesion versus Structural Equivalence (chronological)

• Burt, R. 1978. Cohesion Versus Structural Equivalence as a Basis for Network Subgroups. Sociological Methods & Research, Vol. 7, No. 2, 189-212
• Burt, R. S. 1987. "Social Contagion and Innovation: Cohesion Versus Structural Equivalence." American Journal of Sociology 92:1287-335
• Friedkin, N. E. 1984. "Structural Cohesion and Equivalence Explanations of Social Homogeneity." Sociological Methods and Research 12:235-61
• Mizruchi, M. 1993. "Cohesion, Equivalence and Similarity of Behavior: a Theoretical and Empirical Assessment." Social Networks 15:275-307
• Burkhardt, Marlene E. 1994 "Social interaction effects following a technological change: A longitudinal investigation." Academy of Management Journal, 37, 869 898

Adoption of Tetracycline series

• Coleman, James, Elihu Katz, & Herbert Menzel 1957 "The diffusion of innovation among
  physicians." Sociometry, 20: 253 270. [^pdf]
• Herbert Menzel; Elihu Katz 1963. Comment on Charles Winick, "The Diffusion of an Innovation Among Physicians in a Large City" Sociometry, Vol. 26, No. 1. (Mar., 1963), pp. 125-127[^pdf]
• Burt, Ron S. 1987 "Social contagion and innovation: Cohesion versus structural
  equivalence." American Journal of Sociology, 92: 1287 1335.
• Van den Bulte, C. & Lilien, G.L. 2001. Medical innovation revisited: Social contagion
  versus marketing effort, American Journal of Sociology, 106: 1409-1435. [^pdf]

 Additional

• Allen, T. (1977). Managing the flow of technology: Technology transfer and the dissemination of technological information within the research and development organization.   Cambridge: MIT Press
• DiMaggio and Powell. 1983. The iron cage revisited: Institutional isomorphism ... American Sociological Review 48(2): 147-160. [pdf]
• Galaskiewicz, J. & Burt, R.S. 1991. Interorganizational contagion in corporate philanthropy. Administrative Science Quarterly 36: 88-105. [pdf link]
• Granovetter, M. 1973. The strength of weak ties. American Journal of Sociology, Vol. 78, No. 6. pp. 1360-1380. [^pdf]
• Griliches, Z. "Hybrid Corn: An Exploration of the Economics of Technological Change." Econometrica, Vol. 25, No. 4 (Oct., 1957), pp. 501-522 [^pdf].
• Rogers, E.M. (1995). Diffusion of innovations (4th ed.). New York: Free Press.
• Hansen, Morton T. 1999. The search-transfer problem: The role of weak ties in sharing knowledge across organizational subunits. Administrative Science Quarterly, 44: 82-111
• Krackhardt. 1997. Organizational Viscosity and the Diffusion of Controversial Innovations," Journal of Mathematical Sociology. 22:177-199. [pdf]
• Morris, Martina. Epidemiology and Social Networks: Modeling Structured Diffusion. Sociological Methods and Research. 1993; 22:99-126
• Rapoport, Anatol. 1954. "Spread of Information through a Population with Socio-
  structural Bias. III. Suggested Experimental Procedures." Bulletin of Mathematical
  Biophysics16:75-81
• Rogers, Everett M. 2003 Diffusion of innovations. Free Press New York
• Valente, Thomas W.  2005 “Network Models and Methods for Studying the Diffusion of Innovations” in Models and Methods in Social Network Analysis, 2005, Cambridge University Press.
• David Strang, Sarah A. Soule. 1998. Diffusion in Organizations and Social Movements: From Hybrid Corn to Poison Pills. Annual Review of Sociology, Vol. 24,, pp. 265-290
• Valente, T. (1999). Social network thresholds in the diffusion of innovations. Social Networks, 18, 69-89.